In Sweden, Burger King had the idea of trolling McDonald’s -who lost the exclusive use of the name « Big Mac »- by renaming its menus.
The two long-time competitors, Burger King and McDonald’s, never miss an opportunity to troll each other. And recently, it was the king of the burger who showed boldness by bouncing back on McDonald’s news.
But first and foremost, it is important to explain the context well. The European Union Intellectual Property Office (
In Sweden, the fast-food chain had the idea of renaming its menus to literally troll McDonald’s and its Big Mac.